Because no one will know that you wrote a book unless you tell them.
A lot of new writers and authors think that only self-publishing authors are in charge of their own advertising. This is a common misconception. More often than not, publishing houses are leaving advertising and marketing in the hands of the authors. Unless you’re a big name, like Stephen King, you’ll be handling your marketing and advertising regardless of whether you self publish or are traditionally published.
When it comes to advertising the best way to go is online. This sounds easier than it actually is. Where print publishing and advertising has a set place in the physical world, online advertising and marketing is ever-changing real estate.
Advertising online is a complex system and strategy.
To list just a few of the advertising options:
- Google Adwords
- Blog link exchange
- Kontera Link Ads
- Social networking profiles
- Micro-blogging
- Blogging
- Author website
- and so much more
While this is just an overview of the advertising aspect of being a writer and author, you can find countless articles and books on the subject of advertising online. I will attempt to cover as much as possible on this site to help you gain some perspective on online advertising.
It’s important to point out that advertising is just as important, if not more so, than any other aspect of publishing. You could write the next New York Times bestseller and absolutely know in it in your heart, but if no one knows you wrote it then it will never achieve the success it deserves.
So don’t be scared of advertising. Be excited, be willing to learn, learn from others, take classes if you have to, and get the word out about your book.
After all, no one is going to care more about your novel than YOU.
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